Avvo’s new parent company, Internet Brands, states it is discontinuing AVVO Legal Services effective July 2018

Hello everyone and welcome to this Ethics Alert which will discuss the communication sent by Internet Brands, which recently acquired AVVO, sent a letter to the Deputy Counsel for the North Carolina Bar Authorized Practice Committee, advising that it is discontinuing AVVO Legal Services “to align more comprehensively with our business and focus” and the discontinuation would be complete by July 2018.  The letter from B. Lynn Walsh, Executive Vice President and General Counsel of Internet Brands to the North Carolina Bar is here: https://www.responsivelaw.org/uploads/1/0/8/6/108638213/avvo_legal_services_discontinuation_letter.pdf

The North Carolina Bar had previously drafted a proposed opinion approving lawyer participation in Avvo Legal Services; however, the draft was sent back for further study.  According to the Internet Brands letter, the North Carolina Bar Authorized Practice Committee sent correspondence to AVVO dated March 16, 2018 posing questions to about AVVO Legal Services as it relates to the unauthorized practice of law.

According to the June 6, 2018 response letter, Internet Brands, which acquired Avvo in January 2018, the company has decided that AVVO Legal Services does not “align” with its “business and focus”.  The letter states:

“At Internet Brands, we are focused on our users, and making sure we provide them with accurate, and consumer-friendly information to help them navigate the difficult tasks of identifying and hiring lawyers. As part of our acquisition of Avvo, we have evaluated Avvo product offerings, and adjusted the Avvo product roadmap to align more comprehensively with our business and focus. Accordingly, we have decided to discontinue Avvo Legal Services. The discontinuation began this month, with completion expected by the end of July.”

As I previously blogged, AVVO Legal Services has generated much controversy with the Avvo Legal Services model, and multiple states have found that the service is unethical.  Recent Indiana Ethics Opinion 1-18 (April 2018) found that AVVO’s client referral services may violate Indiana Bar rules related to fee sharing with a non-lawyer, improper referral fees to a non-lawyer entity, potentially misleading communications, and the lawyer’s obligations related to professional independence and disclosure of limited representation.  That opinion is here: https://www.in.gov/judiciary/discipline/files/dc-opn-1-18.pdf.

Bottom line:  This letter and the decision by Internet Brands to shut down AVVO Legal Services is a bit surprising considering that AVVO has been vigorously defending the service in multiple states.  Apparently, Internet Brands concluded that AVVO Legal Services did not align with their “corporate vision”, or they saw that the various state Bars were not backing down, or possibly both.

Be careful out there.

Disclaimer:  this e-mail is not an advertisement, does not contain any legal advice, and does not create an attorney/client relationship and the comments herein should not be relied upon by anyone who reads it.

Joseph A. Corsmeier, Esquire

Law Office of Joseph A. Corsmeier, P.A.

29605 U.S. Highway 19 N. Suite 150

Clearwater, Florida 33761

Office (727) 799-1688

Fax     (727) 799-1670



Joseph Corsmeier


NOTICE OF CONFIDENTIALITY:  This electronic communication and the information contained herein is legally privileged and confidential proprietary information intended only for the individual and/or entity to whom it is addressed pursuant to the American Bar Association Formal Opinion No. 99-413, dated March 10, 1999 and all other applicable laws and rules.  If you receive this transmission in error, you are advised that any disclosure, copying, distribution, or the taking of any action in reliance upon the communication is strictly prohibited.  Any unauthorized use, distribution, or disclosure of this communication is strictly prohibited.  If you have received this in error, please notify us immediately by return e-mail at the above telephone number and then delete message entirely from your system.  Thank you for your cooperation.

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Filed under 2017 New Jersey joint ethics opinion re AVVO lawyer referral services violate Bar rules, Attorney Ethics, AVVO Advisor fee splitting, AVVO Advisor- BOG opinion re lawyer referral service, AVVO fee sharing and referral fee plans, Avvo legal services, AVVO shutdown of AVVO Legal Services, Indiana ethics opinion 2018- AVVO Adviser violation of Bar fee and other rules, joe corsmeier, Joseph Corsmeier, Lawyer Referral Services, New Jersey joint ethics opinion improper referral fees and fee sharing and, New Jersey Supreme Court Order- no review of 2017 NJ AVVO joint ethics opinion, New York joint ethics opinion improper referral fees, Non lawyer compensation

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